Projects

Innovative umbrella brand concept (‘Biostars’): Development of a marketing concept and selection of robust varieties

Authority

Ministerium für Ländlichen Raum, Landwirtschaft und Heimat

Federal State

Baden-Wurttemberg

Contact

Kernerplatz 10
70182 Stuttgart

Website: External link to the authority

Project Title

Innovative umbrella brand concept (‘Biostars’): Development of a marketing concept and selection of robust varieties

Project description

The umbrella brand concept is designed in close cooperation with variety testing, practitioners and market partners. A broader, regionally adapted range of varieties from regional breeders (including LVWO) can be introduced to the market at a low threshold directly after practical testing.
What all varieties under the brand have in common is their robustness and modern flavour; the variety name becomes less important. The brand essence is ‘variety’. Advantages:
-Dynamic development of the variety spectrum and integration of regional breeding
-Allergenic potential of the breeding lines is taken into account
-Time/cost savings: no market launch of individual varieties
-Variety diversity requires no additional ‘shelf space’; easy handling for the trade
-Other aspects (regionality, quality/organic sorting etc.) can be clearly assigned
-USP of regional products
-Easier communication appeals to consumers as well as food retailers/retailers
-Possibly higher revenues and/or better customer loyalty

Final report

Results and the Final report will be found here, as soon as the project is completed.

Keywords

Soil
Genetic resource
Water
Food security, safety, quality, processing and nutrion
Climate change (incl. GHG reduction, adaptation and mitigation, and other air related issues)
Organic farming
Agro-ecology
Competitiveness/new business models

Main funding source

Rural development 2023-2027 for Operational Groups (in the sense of Art 127 of Reg. 2021/2115)

OG contact information

Fördergemeinschaft Ökologischer Obstbau e.v. (Foeko)
Traubenplatz 5
74189 Weinsberg

Phone: +49 (0)7134 – 8935

Email: foeko@foeko.de

Type of OG partners

Farmer
Advisor
Researcher

Begin of project

2025

Project status

ongoing

Total budget applied for in EUR

658,500

NUTS3 CODE

DE118 Heilbronn Landkreis